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    Amplified 365
    Oct 05, 20264 min read

    The Real Cost of a Missed Call for a Home Service Business

    Lorie B. Flanders

    Lorie B. Flanders

    Founder, Amplified 365

    Every time it goes to voicemail, you're likely losing hundreds of dollars. Here's how to fix it.

    You're under a house, up on a roof, or covered in grease. Your phone rings. You can't answer it, so you let it go to voicemail, figuring you'll call them back when you finish the job.

    Two hours later, you call them back. "Oh, thanks anyway, I already got someone else to come out."

    Contractor looking at phone

    The 85% Rule

    Industry data shows that 85% of callers who reach a voicemail will not leave a message. They will simply hang up and call the next business on their Google search list.

    If your average ticket size is $350, and you miss just three calls a week because you're busy working, that's over $50,000 in lost revenue every single year. You are paying a massive penalty just for being busy.

    How To Stop The Bleeding

    You can't always answer the phone, and hiring a full-time receptionist is expensive. The solution is an Automated Missed-Call Text-Back System.

    Here's how it works: When a call goes unanswered, the system instantly sends a text message to the caller: "Hi, this is [Your Name] from [Your Company]. I'm on a job site right now, but how can I help you?"

    This instantly stops the customer from calling your competitor. It starts a conversation on their terms, and allows you to book the job via text message while you finish the work you're currently doing. It's the easiest way to instantly increase your revenue without spending a dime more on ads.

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